(image via honeygerman)
I just love the New York Times' "Critical Shopper" column, which reviews stores instead of movies or books; I'm sure being in the retail game (when not humbly blogging away, of course) may have something to do with it. There are exceptions: Uber-hipster Cintra Wilson's repulsively snobby and vicious review of the flagship JC Penney's in Manhattan, for example. However, today my two worlds have collided, in a delightful way, with the "Critical Shopper"'s report on Dash, the new New York outpost of the Kardashian Sisters' retail empire. Huzzah!
Writer Jon Caramanica gets the tone--humor without rancor--just right. He and his friends try to figure out which Kardashian they are ("Fleur was “a Khloé with a strong undercurrent of Kourtney”; Bolt, “a Khloé with Kim rising.” Ace pleaded ignorance, though she’s a Kim, through and through. Me, probably more Kourtney than I’d care to admit, so let’s say mostly Kim and call it a day." Except for having pals named Fleur, Bolt, and Ace, I can relate to this game. I believe myself to be mainly a shorter Khloé with a dash of Bruce Jenner.)
He and his friends find Dash to have the impermanent, empty feeling of a "pop-up store," as if the whole enterprise was simply an excuse/set piece for the new tv show "Kourtney and Kim Take New York," and perhaps that is exactly what it is.
As for the clothes, Caramanica describes some selections thusly:
A floppy suede Eugenia Kim hat ($276) suggested a daytime Kourtney, or a nighttime Khloé. One of the store’s best items was a hooded draped black vest, by Rachel Pally ($226), suitable either for a post-yoga Kim, or stylish pagans.Hee hee. There are also Kardashian-themed souvenirs and trinkets, like a $10 Kardashian bottled water. If you're into this kind of thing, the article is worth the full read. Kool kids krave Kardashian kicks!